So how to figure out the types of keywords you should use in your website? Well, for instance, if you have an e-commerce site promoting e-learning courses, some keywords might be “e-learning”, “online learning”, “online computer education” etc. If it is a Tourism and Hospitality business site, keywords could be ” lodging “, “bed and breakfast”, “b&b”,”working farm holidays” and so forth.
Keyword research and analysis can be a painful task for many owners, for it involves many aspects of the business and targeting wrong keywords can result in lost dollars and worthless search engine ranking.
This article gives you tips to keep in mind when doing your all-important keywords research.
Start afresh
Do not start your keyword search with any pre-conceived notion, instead start without assuming anything. Starting with forethoughts keeps your attention on specifics and can cause to elude other important facts.
Brainstorm everything
Initial keyword search must include all the lists that remotely relates to the subject. Spread your search on all verticals and prepare an exhaustive list. Brainstorm all words you think a customer would key in the search engines when trying for your service. Include single words, multi words, phrases and those used during buying and research process. Moreover, you can get help by brainstorming ideas, from friends, colleagues or past customers.
Involve newbies for research
When you assign your search, involve people who are new to your kind of business. Search results from people who are not aware of the terminology relating to your business fetch you a different dimension to your keywords from a newbie’s perspective.
Consider regional keywords
Does your business cater to a particular region? If you have a restaurant in New Orleans, for example, your keyword phrase should contain the name of the city or state.
What competitors are targeting
Take a peek into your competitors’ keyword list. Undertake a competitive analysis on what successful competitors are doing on the pitch and how many other sites are competing for the same keyword. Your research must throw light on how many sites link to them and how many pages they have indexed.
Keyword research tools
Input your keywords into popular free online keyword tools to learn how many users are using them for searches. Such tools give you more words that you have left out and similar sounding words that are used by users. Delve on inputs from the online Keyword Suggestion tools like, Wordtracker or Google keyword tool . Knowledge of user density and competitiveness of words in terms of ranking gives you larger perspective of the keywords targeted.
Investigate acronyms
While researching for your keywords, don’t be blinded by the apparent definition. Investigate all possible definitions of acronyms and the keyword suggestions you see. Make use of www.acronymfinder.com and look for all the possible meanings and definitions.
Look back at customer’s feedback
Explore random ideas and common words found from your customer’s dialogue. Simple facets of conversation can reveal interesting words and phrases used by your prospects to locate you.
Finalizing your list
Once you have listed out the possible keywords, it’s time to narrow down the field and decide on the core set of works that will make your coveted final list. It’s advisable to use applications like spreadsheet to visually aid you to see each word’s conversion rate, search volume and competition rates. Use these three figures to calculate each keyword’s worth and to create a mix of both broad and targeted keywords.
Finally, our advice to all website owners is to continue doing keyword analysis as an ongoing activity. Changes in consumer behavior, competition and search behavior can change your page ranking and online visibility. Or if you think the task is too overwhelming to indulge, it’s better to leave the job with SEO consulting services and let the experts do if for you.
Good luck!
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